Scholastic

Scholastic updates site with Meet Arthur video
Scholastic updates site with Meet Arthur video The US Potter publisher's official website has been updated with a nice Q&A with the editor of the Potter series. Arthur Levine talks about his job at Scholastic, his book selection criteria, and much more.

Thanks to Sasha for the tip!
Posted by Andrew on Nov 19th | comments disabled | Link | Categories: Scholastic
Scholastic updates site with Harry Potter birthday wishes
Scholastic updates site with Harry Potter birthday wishes Harry Potter's birthday is quickly approaching (July 31st), and Scholastic is preparing with a new feature on their official website. Click here to access their Birthday Wish creator, where you can write your own wish to Harry and view all of them in present or list view.

Thanks to BlogHogwarts for the tip!
Posted by Andrew on Jul 21st | comments disabled | Link | Categories: Scholastic
Scholastic Reveals Sorcerer's Stone Anniversary Edition
Scholastic Reveals Sorcerer's Stone Anniversary Edition Digg the cover | Share on Facebook

This September marks the 10th anniversary of when Sorcerer's Stone was first released in the United States, and Scholastic is ready to celebrate! This morning they announced the Special Anniversary Edition which features a beautiful new cover illustrated by Mary GrandPre and "exclusive bonus material from J.K. Rowling."

There is a great quote from GrandPre in the press release as well:
“It's a real treat for me to get another chance to visually bring Harry back to his fans in not only a new scene, but in a new light. Going back to draw the first cover for the anniversary edition was an opportunity for me to show another side of Harry... a vulnerable side. Having come to know and love Harry the way we all have, after experiencing the whole series, I think we can appreciate him even more on an emotional level.”

The book will be released on September 23rd and will cost $30. Read the full press release at the link below!

UPDATE: Check out the back cover art right here on Scholastic's site. It depicts Hagrid making his way up to Hogwarts Castle via boat.
Posted by Andrew on May 20th | comments disabled | Link | Categories: Scholastic
New games up on Scholastic Potter website
New games up on Scholastic Potter website Scholastic's official Harry Potter website has been updated with a few new games, including a timely one for Mother's Day.

- Magnificent Moms - test your knowledge of mothers in the Potter series.

- Polyjuice Pairs and Magical Matches - two simple memory games. Find all of the card pairs on the board in under one minute!

- Potter Swap - match up sets of Potter books to eliminate them. Similar to the game Bejewled.

Thanks to The Portkey for the tip. And Happy Mother's Day to all of you Potter-crazy Mom's out there!
Posted by Andrew on May 11th | comments disabled | Link | Categories: Scholastic
Scholastic to print 2m more copies of DH
Scholastic to print 2m more copies of DH According to Ganmag.com, Scholastic, the US HP publisher, plans to print 2 million additional copies of Harry Potter and the Deathly Hallows. In the US, the book sold a staggering 11.5 million copies of those 14 million printed in just 10 days.

Sales for the novel elsewhere are currently quite vague, but we hope to have details soon.
Posted by Ciaran on Aug 6th | comments disabled | Link | Categories: Scholastic
Scholastic tracks down Deathly Hallows leak
Scholastic tracks down Deathly Hallows leak The US book publisher has issued a statement this morning which reveals where a leak of Deathly Hallows occurred:

We are taking immediate legal action against DeepDiscount.com and Levy Home Entertainment. The number of copies shipped is around one one-hundredth of one percent of the total U.S. copies to go on sale at 12:01 am on July 21st.

Read the full press release at the link below!
Posted by Andrew on Jul 18th | comments disabled | Link | Categories: Scholastic
Cheryl Klein on Talk of the Nation
Cheryl Klein on Talk of the Nation Cheryl Klein, notable editor with Arthur K. Levine Books and Scholastic, has made a guest appearance on NPR's program "Talk of the Nation." Cheryl discusses her work as continuity editor of the Harry Potter books and even answers questions asked by various listeners of the show. To hear this brief conversation with Cheryl Klein, click here and be sure to click on the "Listen" button.

Thanks to everyone who emailed!
Posted by Rachel on Jul 17th | comments disabled | Link | Categories: Scholastic
Scholastic gets subpoena to identify spoiler
Scholastic gets subpoena to identify spoiler The LA Times is reporting that the US Harry Potter publisher obtained a subpoena to learn the identity of a user who allegedly posted copies of Deathly Hallows on a California website.

Scholastic said in a court filing Monday that "materials hosted on Photobucket.com's system" contain materials that infringe copyrights owned by Scholastic and J.K. Rowling, author of the Harry Potter books. Photobucket.com, a News Corp. unit, is a website for sharing photos and videos on social networks such as MySpace.

The subpoena was sent to Gaia Interactive Inc. in San Jose seeking the identity of a user on gaiaonline.com, a social network, according to the filing in San Francisco federal court.

Gaia complied with the subpoena, removed the material and temporarily banned the user from the site, said Gaia spokesman Bill Danon.
Posted by Ciaran on Jul 17th | comments disabled | Link | Categories: Scholastic
What are the Deathly Hallows?
What are the Deathly Hallows? The seventh and final question in the lead-up to the release of Harry Potter and the Deathly Hallows has been asked by Scholastic. What are the Deathly Hallows? Readers can answer:

1) We'll find out right away.
2) We'll find out in the middle.
3) We'll find out at the end.
Posted by on Jul 5th | comments disabled | Link | Categories: Scholastic
Will Voldemort be defeated?
Will Voldemort be defeated? Scholastic has updated its site with the sixth of seven questions they're asking in the lead-up to Harry Potter and the Deathly Hallows: Will Voldemort be defeated? The answers available are:

1) Yes and he will die (which is the current favorite)
2) Yes and he will live
3) No way
4) There will be a truce
Posted by Ciaran on Jun 26th | comments disabled | Link | Categories: Scholastic
Scholastic contest winners announced
Scholastic contest winners announced The seven US contest winners were announced on Scholastic's website today. These lucky fans will fly out to London to attend "J.K. Rowling and the Moonlight Signing" at London's Natural History Museum on July 21, 2007. They will receive a copy of the US edition of Deathly Hallows as well as hear a reading from Jo herself. Congratulations to those who won!

Posted by on Jun 22nd | comments disabled | Link | Categories: Scholastic
Where are the Horcruxes?
Where are the Horcruxes? Scholastic has posted the fifth of their seven pressing questions about Deathly Hallows leading up to the release of the book: Where are the Horcruxes?

A downloadable bookmark with this question can be found here.
Posted by Ciaran on Jun 12th | comments disabled | Link | Categories: Scholastic
Deluxe US 'Deathly Hallows' cover art!
Deluxe US 'Deathly Hallows' cover art!
Posted by Ciaran on Jun 8th | comments disabled | Link | Categories: Scholastic
Scholastic's Knight Bus departs
Scholastic's Knight Bus departs Scholastic's Knight Bus, which will be travelling to 37 libraries along the USA's east coast to promote Deathly Hallows, left NYC today. Check out some photos here.

The bus will stop at each library, allowing fans to embark on the bus and enter a video booth to record their thoughts about Harry Potter.
Posted by Ciaran on Jun 1st | comments disabled | Link | Categories: Scholastic
Scholastic to release complete Potter novel set
Scholastic to release complete Potter novel set Thanks to Richard for pointing out this new listing on Barnes & Noble's website promoting an upcoming box set of all seven Harry Potter novels.

Due to be released on September 18th (according to B&N's website), the books will be enclosed in this cool case that includes a privacy lock and a sticker set. You can see what it looks like while opened right here (and we doubt that's a real copy of Deathly Hallows, but it's cool to see it with the rest of 'em).

The listing price is $195 but Barnes & Noble has a discounted preorder of $136.50. We hope to have more details soon!
Posted by Andrew on May 9th | comments disabled | Link | Categories: Scholastic
Is Snape good or evil?
That's the second question being asked by Scholastic as part of its "There Will Soon Be 7" Deathly Hallows marketing campaign.

UPDATE: The US Harry Potter editor, Arthur Levine, appeared on the The Early Show this morning to unveil the question above. "We're part of that excitement. We're wondering all these questions, too. We wanted to help focus the conversation and be part of all the excitement, with all the readers who are wondering."
Posted by Ciaran on May 1st | comments disabled | Link | Categories: Scholastic
NYT interview with Scholastic CEO
The New York Times has posted a new interview with Scholastic CEO Richard Robinson. In it, he addresses a few questions about the Potter series and its impact on the US book company:
Q. So where is Scholastic bound after the last Harry Potter book? Can we believe it's the last book?

A. We can believe this is the last book on Harry Potter. We look at Harry Potter as a wonderful icing on top of the cake, but we are essentially a children's book and media company, with our own distribution network and book clubs. There's no question that Harry Potter gave us a big boost. It brought us name recognition, but Harry Potter never exceeded 8 percent of our total revenue.
Thanks to Lori, Jacob, and Mischal for the tip!
Posted by Andrew on Apr 21st | comments disabled | Link | Categories: Scholastic
First Scholastic DH question online
As part of its There Will Soon Be 7 Deathly Hallows marketing campaign, Scholastic has updated its site with new activities, downloads, bookmarks, posters, e-cards, and much more. Furthermore, the first of seven pressing questions has now been posted: "Who will live, Who will die?" You can vote here.

UPDATE: Scholastic now has a profile on YouTube that will play host to several promotional videos asking the seven aforementioned questions.
Posted by Ciaran on Apr 17th | comments disabled | Link | Categories: Scholastic
Downloadable Scholastic Book 7 poster
The US Harry Potter publisher has now released a Deathly Hallows poster, available for download here. Bloomsbury previously released a UK DH poster which can be saved here.
Posted by Ciaran on Feb 12th | comments disabled | Link | Categories: Scholastic
Potter's positive impact on kids' reading habits
We've all heard the story of the Harry Potter reader who had no interest in reading before HP came out, but for the first time, a report by Scholastic has quantified the huge impact the books have had on kids' reading attitudes and behaviours. Here are some astounding facts discovered in the survey:

- 51% of HP readers, aged 5-17, say they had not read before for fun
- 65% say they're now doing better in school as a result of their newfound interest in reading
- More boys than girls read the books (57% vs. 51%) (surprising, seeing as more girls than boys visit MuggleNet)
- 62% of boys felt it important to read the books to feel "in" with their friends while only 44% of girls felt the same
- Almost 60% of 9 to 11-year-olds have read the books; 70% are interested in re-reading them
- 63% of 12 to 14-year-olds have read the books; 69% are interested in re-reading them
- 57% of 15 to 17-year-olds have read the books; 60% are interested in re-reading them

Thanks to Elizabeth for the tip!
Posted by Ciaran on Jul 25th | comments disabled | Link | Categories: Scholastic


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