Variety analyzes Warner Brothers’ decision to cancel Deathly Hallows, Part 1’s 3D release
This past Friday Warner Brothers announced Harry Potter and the Deathly Hallows, Part 1 would not be shown in 3D. They said they were not happy with the 3D conversions and do not have enough time to get it right before the release.
Variety now has a piece looking at why this was a good decision for the industry:
Though the decision reps a financial hit to Warner, which will have to absorb whatever it’s already spent on the conversion and forego tens of millions in box office from premium tickets, 3D pros see it as an important step forward in the evolution of the format.
For the first time, the argument goes, a studio has drawn a line, preferring no 3D to bad 3D. The hope is that now there will be more pressure to do 3D well than to do it everywhere.
“We applaud Warner Bros. for championing quality,” said Barry Sandrew, founder and president of conversion company Legend 3D. “The only way to produce quality conversion is to allow for enough time.”
