Sony launching updated ebook reader with “Potter” perks

Today, Sony announced its latest ebook reader, the Sony Reader Wi-Fi (PRS-T1), to capture more of the ebook reader market.

According to PC Magazine:

Sony’s other ploy with the launch of the new Reader is its partnership with Pottermore, J.K. Rowling’s new site dedicated to the Harry Potter ebooks. Sony will be offering a limited edition Potter-branded Reader Wi-Fi, which will come with a voucher letting buyers download the first Harry Potter ebook when it becomes available.

The Sony Reader Wi-Fi will be available in October in black, red, and white, for $149 USD.