Harry Potter: The Exhibition set to open in Europe May 2014

by · November 8, 2013

Warner Bros. Consumer Products (WBCP) and Global Experience Specialists (GES) are thrilled to announce the extension of the global tour of Harry Potter: The Exhibition with the first European stop in Norrkoping, Sweden, at Nya Parken. This marks the first of multiple new stops for the globally touring exhibition.

Experienced by more than 2.5 million fans, Harry Potter: The Exhibition made its world premiere in Chicago in April 2009, followed by stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, and Tokyo. The tour was previously scheduled to conclude in Edmonton, Alberta, where the exhibition will be on display from November 23, 2013, through March 9, 2014.

Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products stated,

In its 5-year run, Harry Potter: The Exhibition has been experienced by millions around the world, and we are thrilled to extend the tour to Sweden, offering fans in Europe the opportunity to experience all of the incredible elements of Harry Potter’s world.

Robin Stapley, VP design and creative, GES added,

We are delighted to extend the exhibition’s tour and bring it to Sweden. Harry Potter: The Exhibition has excited millions of fans around the globe, and we couldn’t be happier to offer fans in Europe the unique opportunity to experience this truly magical exhibition.

Stefan Papangelis, CEO, Experience Norrkoping stated,

We are honoured to be the first city in Europe to host this stunning exhibition. We couldn’t be more excited to welcome all Harry Potter fans to Norrkoping next summer.

GES is partnering with Experience Norrkoping to bring this exhibition to Harry Potter fans in Sweden. In collaboration with Warner Bros. Consumer Products, GES created the 15,000-square-foot (1,400 square meters) experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Hogwarts film sets and see the amazing craftsmanship behind authentic costumes, props, and creatures from the films.

The exhibition opens at Nya Parken in Norrköping in May 2014 and will remain on display through September 2014. Early reservation tickets will be available beginning November 11, 2013, online at www.harrypotterexhibition.se.

MuggleNet will be at the next opening of Harry Potter: The Exhibition this month in Edmonton, Alberta, Canada. We will be spending some time with the Phelps twins, who will open the event November 21st. We will have a full report later this month.

Are you happy to see that the Exhibition is making its way to Europe in 2014? Let us know in the comments below.

Press Release

Experience the World of Harry Potter!

From the moment you enter Harry Potter: The Exhibition you are immediately immersed in the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into Hogwarts™ houses, then leads them inside the exhibition where their journey begins. The exhibition features settings from the films' most popular locations — including the Gryffindor™ common room and dormitory, classrooms like Potions and Herbology and the Forbidden Forest—which are filled with hundreds of authentic props, costumes, and creatures used in the filming of the iconic series. In addition to the beautiful environments and displays, the exhibition features several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid's hut and sit in his giant-sized armchair. The exhibition opens at Nya Parken in Norrköping in May 2014 and will remain on display through September 2014. Early reservation tickets will be available beginning November 11, 2013 online at www.harrypotterexhibition.se. Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products stated:

In its 5-year run, Harry Potter: The Exhibition has been experienced by millions around the world and we are thrilled to extend the tour to Sweden, offering fans in Europe the opportunity to experience all of the incredible elements of Harry Potter's world.

Robin Stapley, VP design and creative, GES added:

We are delighted to extend the exhibition's tour and bring it to Sweden. Harry Potter: The Exhibition has excited millions of fans around the globe and we couldn't be happier to offer fans in Europe the unique opportunity to experience this truly magical exhibition.

Stefan Papangelis, CEO, Experience Norrkoping stated:

We are honored to be the first city in Europe to host this stunning exhibition. We couldn't be more excited to welcome all Harry Potter fans to Norrkoping next summer.

GES is partnering with Experience Norrkoping to bring this exhibition to Harry Potter fans in Sweden. In collaboration with Warner Bros. Consumer Products, GES created the 15,000 square-foot (1,400 square-meter) experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films.