Disney launches “A Million Words of Kindness” Campaign with “Cinderella” release

In celebration of the DVD and Bl-ray release of Cinderella, directed by Kenneth Branagh (Gilderoy Lockhart) and starring Helena Bonham-Carter (Bellatrix Lestrange) as the Fairy Godmother, Disney is launching a new campaign celebrating kindness. Deemed “A Million Words of Kindness,” the campaign aims to have fans of the film post a million thoughts of kindness and courage by November 13, World Kindness Day.

To join in the campaign, you can go to www.cinderellakindness.com and leave your thoughts using the hashtags #bekind and #cinderella to be featured on the site’s “Kindness Wall.”

This seems like a beautiful campaign, especially with recent episodes of unkindness on the Internet. Here’s to hoping that this can add some extra joy!

You can read the full press release for the campaign here.

Let us know what your words of kindness are!