Universal Studios Hollywood Introduces Ticket Reservation System, Demand Pricing

by · February 2, 2016

Today, Universal Studios Hollywood announced via press release that it is introducing EZ Rez, described as “an innovative, easy-to-use online ticket purchasing system featuring an array of new consumer benefits designed to enhance visits to [t]he Entertainment Capital of L.A.”

One of the benefits for EZ Rez ticket holders is that they will be given early entry to the Wizarding World of Harry Potter at the theme park, set to open to the public on April 7.

Additionally, the Los Angeles Times reports that Universal Studios Hollywood has begun using demand pricing, meaning that those planning to visit the opening of the Wizarding World of Harry Potter, as the article explains, should “be prepared to pay more than if [they] want to go, say, on a slow Tuesday in September.”

As the Los Angeles Times states,

So-called demand, or variable, pricing is nothing new to airlines and hotels. They have long charged higher prices on holidays and during popular seasons. Uber and Lyft charge higher rates during hours when the car-hailing services are in most demand. (Remember New Year’s Eve?)

While pricing at the gate is reportedly set to remain at $95, those who purchase their park tickets online can save up to $20.

For more details on how Universal Studios Hollywood’s new demand pricing is set to work, you can visit the article here.

You can read the official press release on EZ Rez below:

Official Press Release

Universal Studios Hollywood Introduces EZ Rez, an Innovative, Easy-to-Use

Online Ticket Reservation System Designed to Deliver Top Tier Consumer Benefits

 

EZ Rez Offers First-Time Ever Date Specific Tickets,

Early Entry to Select Attractions and Advance Online Purchase Savings

 

Universal City, California, February 2, 2016 – Starting today and for the first time ever, Universal Studios Hollywood is introducing EZ Rez™, an innovative, easy-to-use online ticket purchasing system featuring an array of new consumer benefits designed to enhance visits to The Entertainment Capital of L.A. as the world-class destination continues its unparalleled investment in an ambitious epic transformation.

In addition to affording guests the unique opportunity of booking date specific tickets, EZ Rez ticket holders will be able to benefit from early entry to “The Wizarding World of Harry Potter™” when the immersive land officially opens on April 7. Early admission to the land will begin one hour prior to park opening.

As an added benefit, guests purchasing admission tickets and annual passes via EZ Rez will also enjoy premium savings with all advanced online transactions. Anytime admission tickets will continue to be available.

The past five years have been a remarkable time for Universal Studios Hollywood as the destination embarked on an unprecedented revitalization that has substantially altered over 75 percent of its familiar footprint to effectively characterize it as an entirely new experience and theme park.

With the much anticipated arrival of “The Wizarding World of Harry Potter™” opening on April 7, and the recent addition of “Fast & Furious: Supercharged” as the grand finale to the world-famous Studio Tour, expansive themed lands including “Springfield” and “Despicable Me Minion Mayhem,” next generation thrill rides such as “Transformers: The Ride 3D,” amplified experiences such as the recently introduced “Nighttime Studio Tour” and the new “Special Effects Show,” Universal Studios Hollywood is continually exploring new, groundbreaking ways to ensure guests have the best possible experience, both in advance and upon their arrival.

More information is available at www.UniversalStudiosHollywood.com. Like Universal Studios Hollywood on Facebook and follow @UniStudios on Instagram and Twitter.

Universal Studios Hollywood, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue. World-class rides and attractions include the renowned, behind-the-scenes Studio Tour featuring the intense “King Kong 360 3-D” attraction and the all-new “Fast & Furious—Supercharged” thrill ride as the Studio Tour’s grand finale.  Other popular rides include the 3D-HD adventure, “Despicable Me Minion Mayhem” and immersive “Super Silly Fun Land,” the critically-acclaimed mega-attraction, “Transformers™:  The Ride-3D,” “Revenge of the MummySM—The Ride,” “Jurassic Park® —The Ride,” “Springfield,” hometown of America’s favorite TV family, adjacent to the award-winning “The Simpsons RideTM” and the “Nighttime Studio Tour.”

Are you planning on visiting the Wizarding World of Harry Potter when it opens in Hollywood on April 7? Do you plan on purchasing EZ Rez tickets? We’d love to hear from you in the comments below!