Ezra Miller Joins Urban Decay’s Pretty Different Campaign
Ezra Miller, known in the wizarding world for his role as Credence Barebone in the Fantastic Beasts series, has a reputation for impressive makeup. Now, he has partnered with Urban Decay on the brand’s Pretty Different campaign.
Taking on the role of a “Global UD Citizen,” alongside actress Joey King (The Act, The Kissing Booth) and musicians Lizzo, Karol G, and CL, Miller was chosen for the campaign on account of his commitment to fierce individuality. Wende Zomnir, founding partner of Urban Decay, shared what made Miller and his cohort the perfect choices for the brand.
They are the true definition of ‘Pretty Different’ and embody the spirit of UD. Because being different doesn’t only mean being ‘weird’ or going against the status quo—it means you being you.
Urban Decay’s new products will aim to reinvent beauty standards, reframing makeup as a tool for self-expression. In the newly released campaign video, Miller and his fellow Global UD Citizens defy oppressive beauty ideals, wearing bold and unique Urban Decay makeup looks.
The five Global UD Citizens are expected to appear in Urban Decay launch campaigns throughout the year, so there is plenty more Pretty Different Ezra Miller to come.