Warner Bros. and Neon Announce “Harry Potter: Visions of Magic,” a New Immersive Wizarding World Experience

by · June 29, 2023

Warner Bros. Discovery Global Entertainment and Neon (previously Cityneon) announced a partnership back in December 2021, but yesterday we finally got an announcement for the full artistic experience!

Harry Potter: Visions of Magic is an interactive art experience inspired by both the Harry Potter and Fantastic Beasts series. The experience will feature immersive environments influenced by all the mysterious locations of the Wizarding World, including the Room of Requirement, the Ministry of Magic, and Newt’s menagerie. These environments will be filled with innovative technology to bring them to life, with original soundscapes and responsive video content working together to create multi-sensory experiences. Technology will also allow guests to reveal hidden installations and illuminate the visions of magic the display is named after.

 

"Harry Potter: Visions of Magic" poster

Source: Warner Bros./Neon

 

The experience will open with a European tour that will begin later this year. Dates and locations are yet to be announced, but you can join the waiting list and learn which cities the experience will visit before it is announced to the wider world. Those on the waiting list will also receive access to pre-sale tickets for the European dates. Tours across the globe will be announced once the experience opens its doors for its world premiere in Europe. The dates and cities of future tours will also be announced to those on the waiting list before others.

Peter van Roden, the senior vice president of Warner Bros. Discovery Global Themed Entertainment, described the experience as a “truly magical experience that puts the franchise on display like never before,” explaining how “art and technology have been masterfully harnessed” to create the new display.

The executive chairman and group CEO of Neon, Ron Tan, said that visitors need to “expect to be taken on a journey like none other.”

 

 

What are you expecting from Harry Potter: Visions of Magic? Which city are you hoping the experience will travel to?

 

Press Release

WARNER BROS. DISCOVERY GLOBAL THEMED ENTERTAINMENT AND NEON PARTNER TO PRESENT HARRY POTTER: VISIONS OF MAGIC - AN ALL-NEW INTERACTIVE ART EXPERIENCE INSPIRED BY THE WIZARDING WORLD

EUROPEAN TOUR SET TO BEGIN IN 2023 FOLLOWED BY ADDITIONAL TOURS AND LOCATIONS

JOIN THE WAITLIST AND BE THE FIRST TO RECEIVE UPDATES ON TOUR CITIES
AND DATES

June 28, 2023, Global - Warner Bros. Discovery Global Themed Entertainment, in collaboration with NEON, announces the world premiere of Harry Potter: Visions of Magic, a contemporary artistic celebration of the iconic film series that promises to celebrate the world of Harry Potter and Fantastic Beasts in a fresh and stunning way.

Harry Potter: Visions of Magic is an evocative and interactive art experience exploring some of the most mysterious corners of the Wizarding World™. Discover a series of artistic and immersive environments inspired by enigmatic places in the magical community, like the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more. Responsive video content, bold architecture, and original soundscapes create breathtaking multi-sensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

“This experience is going leave our millions of Wizarding World fans around the world awestruck,” said Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “Art and technology have been masterfully harnessed and brought together with the Wizarding World to create a truly magical experience that puts the franchise on display like never before.”

“We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever,” said Ron Tan, Executive Chairman & Group CEO of NEON. “Whether you have been a fan of Harry Potter and Fantastic Beasts for decades, or are just now discovering these rich stories, expect to be taken on a journey like none other.”

Information about Harry Potter: Visions of Magic, and the European city to host the world premiere will be announced later this year. Join the exclusive waitlist today and receive priority access to pre-sale tickets to the European destination where you can be among the first to experience the evocative Harry Potter: Visions of Magic. Waitlist subscribers will also be first to learn more about the upcoming tours slated for locations around the world.

Follow us on Facebook, Instagram, and Twitter and visit harrypottervisionsofmagic.com to stay up-to-date with all the latest announcements. The event promises to be an unforgettable experience that will enchant audiences of all ages, from across the globe.

Neave Williamson

I've been a proud Slytherin for as long as I can remember, and love taking inspiration from the Wizarding World for short films.