• By MuggleNet Editorial Staff
• 24 Jul, 2026
• Latest

If your idea of a magical evening involves baking something inspired by the Wizarding World, General Mills has a new collection worth keeping an eye out for. Just in time for the Back to Hogwarts season, Betty Crocker and Pillsbury are rolling out a lineup of new and returning Harry Potter-themed baking kits, cookies, cakes, and fruit snacks.

Whether you’re planning a game night, a Back to Hogwarts celebration, or simply looking for an excuse to make dessert a little more magical, there are several new treats heading to store shelves.

New Harry Potter Baking Treats

Among this year’s new additions are:

• Betty Crocker Chocolate Frog Truffle Kit – Create chocolate truffles inspired by the famous sweet found aboard the Hogwarts Express.
• Betty Crocker Hogwarts House Pumpkin Cake Mix – Pumpkin-flavored cakes decorated to celebrate the four Hogwarts Houses.
• Betty Crocker Forbidden Forest Chocolate Cake Mix – A rich chocolate cake inspired by one of Hogwarts’ most mysterious locations.
• Harry Potter Fruit Snacks – Fruit snacks featuring Wizarding World-themed shapes.

Returning Favorites

Several returning products are also making another appearance after proving popular with those of us looking to add a little magic to the kitchen:

• Pillsbury Golden Snitch Shape Cookies
• Betty Crocker Golden Snitch Cookie Kit
• Betty Crocker Hogwarts House Cookie Kit
• Pillsbury Harry Potter Cookie Dough

Perfect Timing for Back to Hogwarts

The release comes during one of the busiest times of year for Harry Potter celebrations. Between Back to Hogwarts on September 1, anniversary events surrounding Harry Potter and the Philosopher’s Stone, and HBO’s upcoming television adaptation continuing to build excitement, there are plenty of reasons for Wizarding World-inspired gatherings over the coming months.

General Mills says the products will begin arriving at retailers nationwide in time for the season, though availability may vary depending on your local stores.

If you spot any of these on shelves, let us know on Instagram which one you’re most excited to try. The Chocolate Frog truffles and Forbidden Forest cake are already high on our list.