Audiences of “Cursed Child” Broadway to Experience Augmented Reality Showbill Cover
Those who are heading to watch Broadway’s Harry Potter and the Cursed Child at the Lyric Theatre are in for an enchanting treat. For the very first time, you will be able to bring the magic to life with an augmented reality showbill cover.
So how exactly does it work? Inside every showbill at Broadway’s Cursed Child, you’ll find a QR code to scan on your phone. Once it has been scanned, the cover of your showbill will come to life, with gleaming spells being cast like lightning across the page.
Step-by-step guide explaining how the showbill at Broadway’s “Cursed Child” comes to life
It’s another step into the magical world of Harry Potter that’s sure to make audiences feel even more immersed in the Wizarding World experience. It will make audiences feel like they’ve stepped into the corridors of Hogwarts, which has walls filled with moving portraits and paintings, as seen throughout the Harry Potter film series.
The augmented showbill cover was created by Preferred Marketing Group, a Chicago-based company, and this is the first time a Broadway show has used the augmented reality feature for any of its showbills.
Earlier this year, there was a Cursed Child showbill cover art contest in celebration of this year’s Back to Hogwarts. Fans were encouraged to submit their original artwork, with the winner having their work featured on the Broadway showbill cover throughout September. If you’re heading to the Lyric Theatre this September, be sure to keep an eye out for the winning artwork.
In other Cursed Child news, the North American tour announced its cast in June and is prepping to begin touring at the end of September. Previews are taking place on September 10 at the James M. Nederlander Theatre, Chicago, and the official opening takes place there on September 26. The Chicago leg of the tour is running until February 1, 2025, until it moves on to Los Angeles, then Washington D.C.
