Butterbeer Will Soon Be Sold at Universal Orlando CityWalk

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An expanded retail area is in the works at Universal Orlando Resort. And just in time for the upcoming Ministry of Magic area at Epic Universe, it’s set to have some magical additions for Harry Potter fans.

In 2025, the flagship Universal Studios Store at Orlando’s CityWalk will have an expanded area dedicated to the Wizarding World of Harry Potter, as well as a new area for Super Nintendo World. The new Potter retail area will be inspired by the three Wizarding World lands: Hogsmeade at Islands of Adventure, Diagon Alley at Universal Studios Florida, and Ministry of Magic at Epic Universe, which is opening in 2025.

With merchandise from all three of these lands, there’s sure to be an amazing range of items to choose from, from both the Harry Potter and Fantastic Beasts series.

One thing we do know is that the fan-favorite wizarding drink butterbeer is going to be sold there, available in a whole host of different varieties: hot, cold, frozen, and with a vegan option too. The dedicated counter at the Universal Studios Store will also be selling “other specialty items,” but what these might be are yet to be revealed.

 

Concept art showing the Ministry of Magic concept art at Universal Orlando’s Epic Universe

Concept art showing the Ministry of Magic at Universal Orlando’s Epic Universe (Credit: Matt Roseboom and Seth Kubersky)

 

During a COVID lockdown in 2020, Universal Studios Hollywood temporarily offered butterbeer at its CityWalk in an area called the Wizarding World of Harry Potter – Sweets & Treats. However, apart from this, this is the first time butterbeer will be sold by Universal outside of its ticketed theme parks.

 

Press Release

UNIVERSAL ORLANDO RESORT TO EXPAND FLAGSHIP UNIVERSAL STUDIOS STORE IN UNIVERSAL CITYWALK NEXT YEAR WITH DEDICATED AREAS FOR THE WIZARDING WORLD OF HARRY POTTER AND SUPER NINTENDO WORLD‌

 

In 2025, Universal Orlando Resort will expand the Universal Studios Store in Universal CityWalk to include two new dedicated areas featuring The Wizarding World of Harry Potter and SUPER NINTENDO WORLD.

 

THE WIZARDING WORLD OF HARRY POTTER

The expanded retail location will offer merchandise inspired by all three lands of The Wizarding World of Harry Potter at Universal Orlando – including Hogsmeade at Universal Islands of Adventure, Diagon Alley at Universal Studios Florida and Ministry of Magic, opening in 2025 at Universal Epic Universe. Guests will also be able to enjoy their favorite Butterbeer treats – including the Cold, Frozen, Hot and Vegan beverage varieties – and other specialty items from The Wizarding World of Harry Potter at a new dedicated counter in the Universal Studios Store next year.

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SUPER NINTENDO WORLD

The newly added SUPER NINTENDO WORLD section in the Universal Studios Store will come with an all-new dedicated entrance inspired by the colorful landscapes and beloved characters from the Nintendo video games. Inside the store, guests will shop an assortment of merchandise featuring favorite characters like Mario, Luigi, Princess Peach, Yoshi, Donkey Kong and more. SUPER NINTENDO WORLD is one of the five incredibly immersive worlds coming to the Universal Epic Universe theme park opening in 2025.

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Additional details about this expansion to the Universal Studios Store, including its opening date in 2025, will be revealed in the months ahead. For more information about the Universal Studios Store, visit www.universalorlando.com.

Grace Hurley

I'm an animal-loving Ravenclaw with a Masters Degree in Writing and a passion for the Harry Potter universe since the age of five.