FORMULA E ANNOUNCES MORE CELEBRITY PARTICIPANTS FOR MIAMI DRIVING CHALLENGE
Lineup for Formula E “Evo Sessions” features drivers, car builders, actors, influencers, soccer players, presenters, and more. All will learn to drive sophisticated Formula E machines that accelerate faster than a Formula 1 car.
The 10 participants are:
• Driver61 – racer, instructor & creator
• Tom Felton – actor, star of Harry Potter
• Supercar Blondie – automotive creator & entrepreneur
• JUCA – Mexico’s leading automotive creator and motorsports enthusiast
• Emelia Hartford – (ms.emelia) actress, car builder & driver
• Brooklyn Peltz Beckham – entrepreneur
• Sergio Agüero – ex-Premier League, La Liga & Argentina soccer star
• Cleo Abram – tech content creator
• Lucien Laviscount – actor, star of Emily in Paris
• Vinnie Hacker – content creator
LONDON, UK, February 6, 2025: Formula E is excited to announce four more personalities joining Formula E “Evo Sessions” – a groundbreaking motorsports experience that will provide 11 global personalities from the worlds of sport, tech, and entertainment an unprecedented opportunity to drive the world’s fastest electric race car – the Formula E GEN3 Evo.
As the world’s fastest growing electric motorsports series, Formula E is giving 11 of the world’s most-followed personalities an exclusive and unique opportunity to experience the skill and precision required to get behind the wheel of these incredible complex machines.
The latest names to be announced include:
• Actor Tom Felton, renowned for his role on the Harry Potter series
• Pro driver and creator Driver61
• Automotive presenter and vlogger Supercar Blondie
• Mexican automotive and motorsports content creator JUCA
These four new celebrities join the six names announced last week, including Brooklyn Peltz Beckham, Sergio Agüero, Emelia Hartford, Cleo Abram, Lucien Laviscount and Vinnie Hacker. In total, more than 300 million people follow these personalities worldwide.
Each personality will be paired with one of the 11 Formula E race teams, which consist of some of the world’s most recognizable brands. They include manufacturers Porsche, McLaren, Nissan, Maserati, Jaguar and Mahindra, as well as American racing brands Andretti, DS Penske and Cupra Kiro, plus Lola Yamaha ABT and Envision.
Announcements on the driver and team pairings will be revealed shortly, although Brooklyn Peltz Beckham is already confirmed to drive with Jaguar TCS Racing. He will be driving the race-winning Jaguar I-TYPE 7 and receive coaching from Jaguar TCS Racing driver Mitch Evans who won the opening round of the current Formula E racing series.
Fans will be able to follow each participant’s journey through real-time content on the Formula E social media channels across March 5-6, while the action will be captured for a special feature documentary coming later in 2025.
Tom Felton, said: “I’ve grown up loving wheels my entire life. From my dad teaching me to ride a bicycle to putting my first supercar poster on my bedroom wall. When I learned to drive it was the most liberating experience I’ve ever had. Better than a broomstick even!
“And from my dad teaching me to feather the clutch in our 1979 Ford Fiesta, which he had taught my three older brothers to drive, to driving my first sports car; nothing could compare to the excitement of being seated in arguably the planet’s most exciting vehicle. I’m beyond thrilled to be given the opportunity to drive the Formula E car. I’ll play it cool on the day, obviously, but my inner nine year-old will be screaming with joy the moment I even get close to the Formula E car – let alone when I actually drive it! It’ll be a pinch myself, dream-come-true moment, and I will make the most of every second.”
Supercar Blondie said: “I’ve driven some of the most incredible cars in the world, but getting behind the wheel of a Formula E GEN3 Evo will be an experience on a whole new level. The pro drivers are incredibly skilled and the cars are beyond fast, so I’m looking forward to learning just what it takes to be a Formula E driver and bring my audience along for the ride. I’ll likely be the slowest Formula E driver ever, but I’ll definitely have fun behind the wheel!”
JUCA, one of Latin America’s most influential automotive content creators, has built a massive following through his passion for cars. He creates thrilling test drives and has a deep knowledge of motorsports. With millions of subscribers and a dedicated community, he has redefined car culture for a generation of enthusiasts.
JUCA said: "Cars have been my world for as long as I can remember, and getting to drive the GEN3 Evo is something I never imagined. Seeing this machine in action at the Mexico City E-Prix was mind-blowing, but actually getting behind the wheel – that’s next level! Formula E represents the future of racing, and I can’t wait to experience the raw power, precision, and adrenaline of this sport firsthand – and, of course, share every moment with my audience!"
WHAT IS EVO SESSIONS?
Over the course of six weeks, the selected personalities will be embedded within the 11 elite Formula E race teams and schooled by professional Formula E drivers as part of their preparations.
All participants will receive an intense training program that will include simulator sessions, physical conditioning, driver coaching, hardware customization and engineering briefings. They will experience first-hand how tough and complicated it is to prepare, train and drive like a world-class racing driver.
The preparation leads up to a two-day track event at the Miami International Autodrome (Hard Rock Stadium) on March 5-6, 2025. This is when the participants will experience the breathtaking performance of the all-new GEN3 Evo race car on the track.
The entire journey from rookie-to-racer will be captured for social media content through the creators’ lens, and shared across both their own and Formula E social media channels. The whole experience will offer fans a rare and exclusive behind-the-scenes, access-all-areas viewpoint into the world of Formula E; not from the perspective of the grandstands, but directly behind the wheel. A feature-length documentary will follow later in 2025.
