Category: WW Digital

Pottermore is “blazing their own trail” in eBook sales strategies

Pottermore may not exactly be under constant praise from the Harry Potter fan community, but according to The Bookseller Industry awards, the website came out on top, taking the win for Digital Strategy of the Year Award in the UK. Goodereader.com reports that Pottermore triumphed over industry bigwigs Kobo, Random House, Penguin, Bloomsbury, and Harlequin.