- By MuggleNet Editorial Staff
- 28 Oct, 2026
- Latest
Target is getting ready for a major Harry Potter takeover this holiday season, with nearly 350 exclusive products arriving in stores and online on November 7.
Announced Wednesday, the collection celebrates the 25th anniversary of Harry Potter and the Sorcerer’s Stone, which first arrived in theaters in November 2001. Developed in partnership with Warner Bros. Global Consumer Products, the new assortment includes clothing, accessories, stationery, collectibles, and home décor, with T-shirts starting at $20.
From Hogwarts House Apparel to an Invisibility Cloak
The collection includes clothing inspired by all four Hogwarts Houses, with cardigans, sweatshirts, zip-ups, and other apparel featuring House colors and designs. Among the more exciting additions is a robe inspired by Harry’s Invisibility Cloak. Unfortunately, there’s no indication that wearing it will actually make you disappear.
Other clothing highlights include family pajama sets starting at $30, fleece priced at $50, and a selection of sweaters and jackets priced at $50 or less. The collection also extends beyond clothing, with several new items designed for Harry Potter collectors.
Exclusive stationery features previously unseen sketch artwork inspired by locations such as the Burrow and Hogwarts’ Great Hall. Some journals even incorporate heat-reactive designs that change color when touched with a warm hand. For smaller gifts and stocking stuffers, Target is introducing $8 bag charms, pins, board games, and musical Harry Potter snow globes.
Give Your Bedroom a Hogwarts Makeover
The home décor assortment might be particularly appealing to anyone who’s ever wanted their bedroom to resemble a Hogwarts dormitory. Target is introducing Hogwarts-inspired quilts, decorative throws, cotton sheets, and collectible House Pillow Buddies, with the latter starting at $25.
Other items include an “Up to No Good” wall banner and decorative artwork featuring detailed illustrations inspired by the four Hogwarts Houses.
Early Access and a Special Event in New Jersey
Although the collection officially launches Saturday, November 7, Target Circle 360 members will receive early online access to more than 120 clothing and accessory items on Friday, November 6.
Target is also planning a special Wizarding World experience at its Jersey City, New Jersey, location on launch day.
Visitors will have an opportunity to shop the collection and participate in themed activities. Complimentary Hogwarts Crest buttons will also be available while supplies last, including at participating locations beyond Jersey City.
There’s one more surprise on the way. Target has confirmed that a new advertising campaign launching November 7 will feature a familiar face from the Harry Potter film series. The retailer hasn’t revealed who will appear, although its announcement teases the involvement of someone viewers will recognize.
Where to Shop the Collection
The new merchandise joins Target’s existing Harry Potter offerings, which already include themed sweets, toys, collectibles, and other Wizarding World products. You can browse the collection through Target’s Harry Potter storefront, with the new products arriving November 7.
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